I was walking in SoHo trying to find a nice spot to spread a bit of the ITs Ok vibe along my way. When I saw this ripped up poster wall I thought '' Nah, it doesn't speak to me'. Exactly at that moment I notice the face '' woah! This person is beautiful!'' Are you a boy or a girl i wondered..''Who cares!!!'' There was something poetic about how we clearly saw their face but the rest was peeling apart…At that moment I knew this was the perfect spot for this message '' You are beautiful but you don 't even know it. Please take care'' …ITs Ok!

ITs about being beautiful just the way you are, no matter the gender, skin color, age…And so on…

Take care